Building brands with care, clarity and distinction.

Moët Hennessy wanted to take New Zealand’s Cloudy Bay to a younger, more global audience. We elevated the brand with a flexible system that stretches across varietals and touchpoints, from bottle to retail.

Recalibrating an iconic Danish jewellery brand for the modern masses. We redefined Pandora’s brand expression across identity, imagery and packaging to strengthen its social currency with Millennial and Gen Z consumers.

A visual identity for the first yacht brand built on the physics of carbon fibre. We repositioned SAY as a performance engineering story rather than a lifestyle one, under a single platform: See No Limits.

A sweat brand for real people and real needs. Named after the Finnish word for sweat, HIKI uses bold, contrasting unisex colour to carry its values of honesty, playfulness and passion. For Any Body.

Clean beauty that refuses to be brandless. For Katherine Power’s Merit, we built a brand of quiet confidence: a custom wordmark and ‘M’ emblem, a grey-blue palette and packaging with the ease of modern jewellery.

Pain relief reimagined. Brand and pack design for an all-natural pain relief line from Demi Moore and business partner Heather, built to challenge category norms in personal care.

Work across P&G’s global portfolio, including Herbal Essences Europe, Head & Shoulders China and Eye on Beauty, an internal app for P&G Europe.